Fear Of God Essentials

Fear of God, founded by Jerry Lorenzo, epitomizes the journey from humble beginnings to a global streetwear powerhouse. Initially inspired by a gap in premium menswear, Lorenzo's venture into fashion was fueled by his diverse background, ranging from retail at Diesel to marketing for the LA Dodgers, and even promoting upscale parties. This eclectic mix of experiences paved the way for Fear of God's unique aesthetic, blending '90s grunge with sports and luxury streetwear. The brand's growth led to the creation of Fear of God Essentials in 2018, a line offering accessible, high-end basics in muted tones, reflecting Lorenzo's vision of making luxury streetwear available to a broader audience. Essentials stands out for its simplicity and quality, making it a favorite among streetwear enthusiasts. With collaborations spanning from Nike to Union LA, and endorsements from icons like Kanye West and Virgil Abloh, Fear of God and Essentials continue to redefine contemporary fashion, maintaining a strong connection to Lorenzo's roots in religion, baseball, and minimalist design.